Abby M. Locke of Premier Writing Solutions is a executive career marketing strategist who partners with senior-level professionals and C-level executives to achieve personal success through cutting-edge, brand-focused career communications and innovative personal marketing/job search services. She is the creator of FastTrack Career Transition Mastermind, an accelerated job search coaching program for $100K executives.

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	Are You Missing The Resume Boat? by Abby Locke - Oct, 2010 I was recently working with a CFO client and after sending his the first draft of his executive resume, he responded with a long list of questions regarding the content. He was really concerned that I had omitted some facts about his educational and career background and was worried that i...
	Executive Job Search Strategy: Step 1 - Have A Clear Job Target by Abby Locke - Aug, 2009 Whether you are voluntarily looking for a new job or find yourself an unfortunate victim of today's economic decline, you will be unsuccessful, frustrated and discouraged unless you have a clear, concise job target. In Guerilla Marketing for Job Hunters, the authors suggest from the beg...
	Executive Job Search Strategy: Step 2 - Determine Your Job Search Tactics by Abby Locke - Aug, 2009 It never fails to amaze me when I talk to highly qualified executives - who have reached out to me for assistance after getting dismal results in their job search - and find out that their main job search tactic is spending hours on the Internet visiting job boards and posting resumes. ...
	Executive Job Search Strategy: Step 3 - Identify Your Target Companies by Abby Locke - Aug, 2009 A step that is often overlooked in the executive job search process is developing a list of target companies. Many executive candidates will have a job search strategy that is dependent on the available positions listed on various career and recruiter-based websites. The flaw with that ...
	Executive Job Search Strategy: Step 4 - Create Your Marketing Collateral by Abby Locke - Aug, 2009 You might be surprised to find that developing your marketing collateral - also known as resume, cover letter, career biography and more - actually comes in step four of your job search process. I continue to educate executive job seekers on the importance of laying groundwork and foundati...
	Executive Job Search Strategy: Step 5 - Pursue Job Opportunities by Abby Locke - Aug, 2009 The thousands of job openings that you can easily find online through job boards, recruiter listings and company websites attract thousands of applicants. So when you send in your resume, what are the chances that you will get an interview? Only about 2-3%. Your job search efforts at th...
	Executive Job Search Strategy: Step 7 - Build and Promote Your Online Presence by Abby Locke - Aug, 2009 Have you every tried this exercise? "Google" yourself and evaluate the results that come up - does the information about you fit your personal brand, is it accurate and most importantly, is it positive and supportive to your job search efforts? Beyond what is represented on your execut...
	Executive Job Search Strategy: Step 6 - Get to Networking and Connecting by Abby Locke - Aug, 2009 No matter how you may dislike it or try to avoid it, the best way to power up your job search will be through extensive networking and relationships building. This aspect of your job search will bring you close to decision makers and more importantly will put you in touch with other profes...
	Executive Interview Mistakes That Might Surprise You by Abby Locke - Aug, 2009 Do you think that interview blunders are just for the inexperienced, early-in-career job candidates? A colleague of mine, Katharine Hansen, the author of Top Notch Executive Resumes (my resume samples are published in here) has started conducting research on a follow-up publication that fo...
	Powering Up Your Annual Performance Reviews by Abby Locke - Aug, 2009 Most professionals I know dislike the process of annual performance reviews as much as they dislike job interviews. Why is this annual routine so greatly disliked and viewed the dreaded moment that you have to come face-to-face with the big boss? I am thinking that if you spent the e...
	Transforming Job Fairs Into Job Interviews by Abby Locke - Aug, 2009 I have to admit that while I am not a huge fan of large, commercial career fairs, there is a lot value you can get from attending a job fair that is part of an association or industry conference. In the upcoming fall, there are a several annual conferences held throughout the country an...
	Executive Job Search 2.0 - Seven Jump Start Techniques To Land A New Job by Abby Locke - Jan, 2009 Have recent company cutbacks forced you to launch an executive job search campaign for the first time in more than a decade? If you have been fortunate to enjoy a long, consistent career with the same company, an unexpected thrust in unemployment can really throw you into serious panic and...
	Transforming Your Resume Into An Interview Magnet by Abby Locke - Nov, 2008 If your job search campaign keeps netting you zero responses and you have been faithfully trying all avenues (online postings, recruiters, social networks, in-person networking), maybe you need to re-think the strategy for developing your executive resume. Your executive resume must be ...
	Critical Executive Resume Mistakes To Avoid by Abby Locke - Jul, 2008 Are you consistently sending out your executive resumes, but getting zero responses or are you being bombarded with phone calls for positions that are completely outside of your capabilities? If this describes you, it is time to take a close look at the message your resume is sending t...
	Maximizing Your Personal Brand In Your Job Search Campaign by Abby Locke - Apr, 2008 Why develop a personal brand? Identifying and articulating your personal brand helps you to maintain consistent, clear communications throughout your executive job search campaign. In addition, it allows you to quickly communicate to key decision makers the immediate value and benefit that...
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